The film "Ne Zha 2" leads to a surge in sales of related merchandise.[Photo/tmall.com]

The "Ne Zha 2" blind box series launched by Pop Mart made a splash, raking in over 10 million RMB in just eight days. Another standout performer is the trading card set from CardYou, which sold more than 700,000 units in a single week.

The popularity of "Ne Zha 2" merchandise transcends the digital realm, with brick-and-mortar stores such as trendy shops witnessing a frenzy of demand for these items. The unprecedented success of the film and its associated products underscores the increasing commercial significance of homegrown animated intellectual properties (IPs) in China.